elive777 Privacy Policy

1 Introduction

This Privacy Policy ("Policy") is issued by elive777 ("elive777", "we", "us", "our") and governs the collection, use, storage, disclosure, and protection of personal data relating to all registered users ("Players", "Users", "you") and visitors to the elive777 platform at https://elive777.cam.

elive777 operates as an online gaming and sports betting platform serving players across Malaysia, including but not limited to those located in Kuala Lumpur, Petaling Jaya, Penang, Johor Bahru, Shah Alam, and other parts of the country. In delivering our services, we necessarily collect and process certain personal data. This Policy explains how we do so, and the rights available to you as a data subject.

This Policy should be read alongside our Terms & Conditions and Responsible Gambling Policy, all of which together govern your relationship with elive777. By registering an Account and using our Platform, you acknowledge that you have read, understood, and agreed to this Privacy Policy.

2 Definitions

For the purposes of this Policy, the following terms have the meanings set out below:

• "Personal Data" means any information that identifies or could reasonably be used to identify a natural person, directly or indirectly — including name, identification number, contact details, financial information, and device identifiers.
• "Processing" means any operation performed on Personal Data, including collection, recording, storage, use, disclosure, transmission, erasure, or destruction.
• "Data Controller" means elive777 in its capacity as the entity that determines the purposes and means of processing Personal Data.
• "Data Processor" means a third party that processes Personal Data on behalf of elive777 under a data processing agreement.
• "KYC" means Know Your Customer — the identity and document verification process required for account activation and withdrawal processing.
• "Consent" means a freely given, specific, informed, and unambiguous indication of the data subject's agreement to the processing of their Personal Data.
• "Cookie" means a small text file placed on a user's device by a website to store information about that user's browsing session or preferences.
• "Platform" means the elive777 website, mobile-optimised interface, and all associated services accessible via https://elive777.cam.

3 Data We Collect

elive777 collects the following categories of Personal Data from Players and visitors, depending on the nature of their interaction with the Platform:

elive777 does not collect special categories of Personal Data (such as health data, racial or ethnic origin, political opinions, or biometric data) unless required to do so to satisfy a specific regulatory obligation, in which case we will notify you at the time of collection and obtain explicit consent where required.

4 How Data Is Collected

elive777 collects Personal Data through the following channels and mechanisms:

5 Data Processing & Use

elive777 processes your Personal Data for the following specific purposes. We do not use your data for any purpose not listed below without first obtaining your consent or establishing a separate lawful basis:

• Account Creation & Management: To register your Account, verify your identity, manage your profile, and provide access to Platform services.
• Payment Processing: To process deposits via Touch 'n Go eWallet, DuitNow QR, FPX, Maybank, CIMB, and other supported methods, and to facilitate withdrawal of winnings to your nominated account in MYR.
• KYC & Compliance: To verify your age (minimum 21 years), identity, and source of funds as required under applicable anti-money laundering and responsible gambling obligations.
• Service Delivery: To enable gameplay, process bets, calculate and credit winnings, apply bonuses, and maintain accurate account records.
• Fraud Prevention & Security: To detect, investigate, and prevent fraudulent activity, money laundering, bonus abuse, multi-accounting, and other prohibited conduct.
• Customer Support: To respond to your enquiries, resolve disputes, and process complaints submitted via live chat or email.
• Responsible Gambling: To operate deposit limits, session time alerts, self-exclusion tools, and spending monitors in accordance with our Responsible Gambling Policy.
• Platform Improvement: To analyse aggregated usage data, identify technical issues, and improve Platform performance, user experience, and game offerings.
• Legal Obligations: To comply with applicable laws, regulations, court orders, and requests from competent authorities.
• Communications: To send transactional emails (e.g., deposit confirmations, withdrawal notifications, account alerts) and, where you have opted in, promotional communications about relevant offers.

6 Legal Basis for Processing

elive777 relies on the following legal bases for processing your Personal Data, depending on the specific processing activity:

• Contractual Necessity: Processing required to perform our obligations under the Account agreement you enter into with us — including account registration, game delivery, payment processing, and customer support.
• Legal Obligation: Processing required to comply with applicable legal and regulatory requirements, including KYC/AML obligations, age verification, and responses to lawful authority requests.
• Legitimate Interests: Processing carried out for our legitimate business interests — including fraud detection, security monitoring, and Platform improvement — where such interests are not overridden by your fundamental rights and freedoms.
• Consent: Where we request your consent for a specific processing activity (such as receiving promotional communications), we will obtain this separately and provide a clear mechanism for withdrawal of consent at any time.

7 Data Sharing & Disclosure

elive777 does not sell, rent, or commercially transfer your Personal Data to any third party. We share data only in the following limited circumstances, and only to the extent necessary:

8 Data Retention

elive777 retains Personal Data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable legal and regulatory obligations.

• Account Data: Retained for the duration of your active Account and for a minimum of five (5) years following Account closure, to satisfy anti-money laundering record-keeping requirements.
• KYC Documents: Retained for a minimum of five (5) years from the date of submission, in accordance with financial crime compliance obligations.
• Transaction Records: Retained for a minimum of five (5) years from the date of each transaction.
• Gaming Activity Logs: Retained for a minimum of three (3) years to support dispute resolution and responsible gambling monitoring.
• Support Communications: Retained for two (2) years from the date of the most recent interaction, unless the matter is subject to ongoing legal proceedings.
• Technical & Log Data: Typically retained for up to twelve (12) months, unless required longer for security investigation purposes.

Upon expiry of the applicable retention period, Personal Data is securely deleted or anonymised in a manner that prevents re-identification.

9 Data Security

elive777 implements a comprehensive set of technical and organisational security measures to protect Personal Data against unauthorised access, accidental loss, destruction, alteration, or disclosure. These measures include:

• 256-bit SSL/TLS Encryption: All data transmitted between your device and the elive777 Platform is encrypted using industry-standard TLS protocols.
• Encrypted Data Storage: Sensitive Personal Data — including financial data and identity documents — is stored in encrypted form on secured infrastructure.
• Access Controls: Access to Personal Data within elive777's systems is restricted to authorised personnel on a need-to-know basis, and is enforced through role-based access controls and multi-factor authentication.
• Regular Security Audits: Our Platform and infrastructure undergo periodic security assessments and penetration testing to identify and remediate vulnerabilities.
• Incident Response: elive777 maintains a documented data breach response procedure. In the event of a security incident involving Personal Data, affected Players and relevant authorities will be notified in accordance with applicable legal requirements.

While elive777 takes all reasonable steps to protect your data, no method of transmission over the internet or electronic storage is entirely secure. You are responsible for maintaining the confidentiality of your Account login credentials and for promptly notifying us of any suspected unauthorised access to your Account.

10 Cookies & Tracking Technologies

elive777 uses cookies and similar tracking technologies on the Platform for the following purposes:

You may manage cookie preferences through your browser settings. Please note that disabling strictly necessary cookies may prevent some or all Platform functionality from operating correctly. elive777 does not use third-party advertising cookies or permit behavioural advertising networks to track our players.

11 Minors & Age Restriction

The elive777 Platform is strictly for adults aged 21 years and above. We do not knowingly collect, retain, or process Personal Data from any person under the age of 21.

Age verification is conducted as part of the KYC process, which all Players are required to complete before making deposits or withdrawals. Where elive777 discovers or has reasonable grounds to believe that Personal Data belonging to a person under the age of 21 has been collected — whether as a result of misrepresentation or otherwise — we will immediately suspend the relevant Account, delete the minor's Personal Data to the extent permitted by law, and report the matter to relevant authorities where appropriate.

12 Your Rights

As a data subject, you hold the following rights in relation to your Personal Data held by elive777. To exercise any of these rights, please contact our Data Privacy team using the details in Section 16.

• Right of Access: You have the right to request a copy of the Personal Data we hold about you, along with information about how it is being processed.
• Right to Rectification: You have the right to request the correction of any inaccurate or incomplete Personal Data we hold about you. You may update most account information directly through your Account settings.
• Right to Erasure ("Right to be Forgotten"): You may request the deletion of your Personal Data where it is no longer necessary for the purposes for which it was collected, or where you withdraw consent and there is no other lawful basis for processing. This right is subject to our legal retention obligations under anti-money laundering and other applicable regulations.
• Right to Restriction of Processing: You may request that we restrict the processing of your Personal Data in certain circumstances — for example, while you contest the accuracy of the data or while a complaint is under investigation.
• Right to Data Portability: Where processing is based on your consent or contractual necessity and is carried out by automated means, you may request that we provide your Personal Data in a structured, commonly used, machine-readable format.
• Right to Object: You have the right to object to the processing of your Personal Data where processing is based on our legitimate interests. We will cease processing unless we can demonstrate compelling legitimate grounds that override your interests.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of processing carried out before withdrawal.

We will respond to all valid data subject requests within thirty (30) calendar days of receipt. Where a request is complex or numerous, this period may be extended by a further two months, and we will notify you accordingly.

13 International Data Transfers

Certain third-party service providers engaged by elive777 — including KYC verification partners and cloud infrastructure providers — may process Personal Data in jurisdictions outside Malaysia. Where such transfers occur, elive777 ensures that appropriate safeguards are in place to protect the data, including:

• Contractual data processing agreements incorporating standard data protection clauses.
• Transfers only to countries or organisations that provide an adequate level of data protection as determined by applicable standards.
• Regular assessment of the data protection practices of international processors engaged by elive777.

14 Third-Party Services

The elive777 Platform integrates third-party services including payment gateways (FPX, Touch 'n Go eWallet, DuitNow, Visa/Mastercard networks), game content from licensed studios, and analytics tools. Each third-party provider operates under its own privacy policy and data protection framework.

elive777 is not responsible for the privacy practices of third-party providers. However, we conduct due diligence on all service providers before integration and require, through contractual arrangements, that they process Personal Data in a manner consistent with applicable data protection standards.

The Platform does not contain links to external third-party websites outside of the elive777 domain. Any links visible on the Platform navigate solely within https://elive777.cam.

15 Policy Amendments

elive777 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, applicable law, or Platform services. The date of the most recent update is displayed at the top of this page.

Where material changes are made to this Policy — particularly where such changes affect your rights or our processing activities in a significant way — we will notify you by email to your registered address or through a prominent notice on the Platform, at least fourteen (14) days prior to the changes taking effect.

Your continued use of the Platform following the effective date of any revised Policy constitutes your acknowledgement of and agreement to the updated terms. If you do not accept the revised Policy, you should discontinue use of the Platform and contact us to request Account closure.

16 Contact & Complaints

If you have any questions about this Privacy Policy, wish to exercise your data subject rights, or wish to raise a complaint about how your Personal Data has been handled by elive777, please contact us through the following channels:

• Email: [email protected] (displayed as plain text — not a clickable link)
• Live Chat: Available 24 hours a day, 7 days a week via the Platform interface
• Subject Line: Please use "Privacy Request — [Your Name]" or "Data Complaint — [Your Name]" to ensure prompt routing
• Response Time: elive777 aims to acknowledge all privacy-related requests within two (2) business days and to resolve them within thirty (30) calendar days

Our support team serves players across Malaysia — including Kuala Lumpur, Penang, Johor Bahru, Petaling Jaya, and Shah Alam — and is available around the clock to assist with any data-related enquiry.